Why is Google Shopping indeed needed for an online business?
This system allows advertisers to set up shopping campaigns (Google Shopping) and create product ads for online shopping sites.
Product ads are generated from feeds and include an image of the product, its name, price, and other attributes. Ads will appear above or to the right of Google search results.
The advantage of product campaigns is that you can use them to cover an extensive range of products in your online store and create beautiful and informative ads for the user. Through product ads, potential customers can easily and quickly find the products they are interested in. In addition, the data about the products in the ad will always be up to date.
We recommend using Google Shopping for your site if you own an online store.
- Creating and setting up a Google Merchant Center account.
- Drawing up the terms of reference for the Google Shopping feed.
- Writing terms of reference for adding the information required for the trading campaigns to the site.
- Validating the site URL in the Google Merchant Center.
- Checking the terms of reference for compliance with Google Merchant Center requirements.
- Establishing a link between Google Merchant Center and Google Ads.
- Creating sales campaigns and product ads in Google Ads.
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