Why Google Ads Audit is needed?
Google Ads Audit Service – is an analysis of the organization quality, effectiveness, and efficiency of the advertising campaign. PPC account audit is performed only by certified experts in contextual advertising and analytics. The main task of the audit is to detect flaws in ongoing advertising campaigns in Google Ads.
If you are already running Google Ads campaign, but you have a feeling that you have not reached the maximum return on investment, it’s time to order the service “Google Ads Audit Service”.
The reasons for which we are approached for an advertising campaign audit, there are different, here are the most common:
- The owner of the business set up and ran his own advertising campaigns and is not quite sure that he did everything right. In this case, professional expertise is a must.
- The Google Ads campaign was outsourced to third-party contractors, and the business owner wants to evaluate the quality and effectiveness of the work performed.
- The Google Ads campaign is led by an in-house marketer, and to verify its work, the business owner turns to professionals.
- More money is spent on attracting customers than the business can afford.
- Analysis of the structure of the advertising account.
- Checking the settings of advertising campaigns.
- Checking the correctness of the targeting settings.
- Analysis of keywords, minus-words, and search queries.
- verification of completeness and correctness of web analytics services settings.
- Analysis of advertising strategy, taking into account the objectives of the business.
- making recommendations based on the audit.
After implementing all the corrections, you will most likely be able to improve the effectiveness of your advertising campaigns. An audit of advertising campaigns does not include contextual advertising and web analytics setup. If you want a professionally configured advertising campaign and constant monitoring of its effectiveness, we recommend that you use our contextual advertising setup service.
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