About the project
Optimizing Google Ads grizna_detail

To increase the visibility of a local business in the online market and drive more in-store sales by utilizing Google Ads.

Background: The client, a small retail store, has been struggling to compete with larger online retailers and wanted to increase their online presence to attract more customers.

Google Analytics


Keyword research:

We conducted research to identify relevant keywords that potential customers might use to find the store’s products.

What we did

Campaign structure:

We created a campaign structure that separated the client’s products into different ad groups to make it easier to target specific audiences.

Ad creation:

We created a variety of ad formats including text, image, and video ads, and optimized them for mobile devices.


We set up targeting options such as location, demographic, and interests to reach the store’s target audience.

Tracking and monitoring:

We set up conversion tracking to measure the effectiveness of the ads and monitored the campaign’s performance regularly.

Results & Stats

  • The campaign was able to increase the store’s visibility in the online market, resulting in a 20% increase in in-store sales.
  • The targeting options helped reach the store’s target audience, resulting in a 15% increase in click-through rate.
  • Conversion tracking allowed us to measure the effectiveness of the ads and make data-driven decisions to optimize the campaign.

Overall, the client was satisfied with the results and plans to continue working with us to further improve their online presence and drive more in-store sales.

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